![]() ![]() With search engine advertising, your site gets put onto that list because you’ve paid for it to be there. As a response, the search engine provides them with a list of the most valuable websites which are associated with that search. Even if a search doesn’t take the form of a question, that is what users are initiating. The goal of a search engine is to help internet users find what they’re looking for when they ask a question. That means your job is simple: close the deal by proving you can do what you said you could do on the search engine. Even if you focus on B2B marketing, more than half of the leads who reach out to you will have already narrowed down their list of potential purchases. A majority of those searches will happen through a search engine like Google or Bing. About 80% of internet users will conduct an online search of some type before they decide to make a purchase.
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